Design – Ray Delgadillo
Photography – Jody Horton
How do you combine folk art and gourmet cuisine?
During my internship at FÖDA I developed the visual identity for El Cubico — a food truck owned by La Condesa, a contemporary Mexican restaurant in Austin.
The concept arose from a need for market differentiation, and takes inspiration from Oaxacan folk art. The art is hand drawn, resulting in a brand that is energetic, grounded, amusing, and contemporary.