Art Direction – Ray Delgadillo
A branding and visualization project for the UT Quad Energy Challenge — an energy saving competition between 4 residence halls at The University of Texas at Austin.
My role in the project was to create a 3D visualization of energy savings, and give creative direction for the identity of the competition.
In order to support the grass-roots concept, I suggested using low-cost vertical graphs for each of the participating dorms, and use spray paint throughout the print campaign. By using stencils and spray paint, my team was able to use recycled materials without the need of a vendor.