Content – Thao Votang
How do you propose a career in the arts to teenagers?
This print campaign was designed to engage a young adult audience. Bold colors, image transparencies, and clean type were used to transport the viewer to the University, and simultaneously express the department's commitment to self-expression.
The brochure unfolds into a poster for teachers to hang in their classrooms. By doubling as a poster, we extended the life of the print material and produced two pieces in one – effectively cutting the budget in half.
Custom Moleskine sketchbooks were designed as giveaway items – reminding students to finish their application on their daily routine.